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COMPOSITE | beach
deliverables:
30" TVC Advert
CLIENT:
Universal Music
role:
Design & Animation
date:
2015
A fully graphical TV advert, created for Universal Music - used to advertise numerous album releases within the same video. I was responsible for all elements from design, to animation and compositing.
There was no album artwork or established branding to use at all for this, as a fresh new concept needed to be created that could tie all the very different album artwork together into a consistent creative. The solution I came up with was to move across a summer back-drop from a top down perspective, pausing momentarily on each album as footage plays.
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COMPOSITE | festival
deliverables:
30" TVC Advert
CLIENT:
Universal Music
role:
Design & Animation
date:
2015
As part of the same, Universal Music 'Composite' campaign - a second follow-up video was created. To differentiate from the original advert, but still stay within the same Summer theme - the backdrop location was change from a beach, to a live festival environment.
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