COMPOSITE | beach

deliverables:

30" TVC Advert

CLIENT:

Universal Music

role:

Design & Animation

date:

2015

A fully graphical TV advert, created for Universal Music - used to advertise numerous album releases within the same video. I was responsible for all elements from design, to animation and compositing.

 

There was no album artwork or established branding to use at all for this, as a fresh new concept needed to be created that could tie all the very different album artwork together into a consistent creative. The solution I came up with was to move across a summer back-drop from a top down perspective, pausing momentarily on each album as footage plays.

COMPOSITE | festival

deliverables:

30" TVC Advert

CLIENT:

Universal Music

role:

Design & Animation

date:

2015

As part of the same, Universal Music 'Composite' campaign - a second follow-up video was created. To differentiate from the original advert, but still stay within the same Summer theme - the backdrop location was change from a beach, to a live festival environment.