FIFA E-Sports

deliverables:

Online Promo, Event Video branding

CLIENT:

FIFA, EA, O2

role:

Keying, Editing & Animation

date:

2018

EA's massively successful FIFA game franchise, has an official annual e-sports tournament, hosted at the O2 arena in London, as part of a massively televised and streamed event - which is even featured on Sky television.

My main responsibility was to develop the video marketing & branding, in lead up to the tournament - as well as the live player stats and match-up screens used in the event itself. The most iconic elements of the GFX was the dynamic lines of light, brought to life from the print branding.

Areas I was largely involved with as part of the project was being on location for green screen shoots and keying out playing footage, editing, video template creation & compositing. FIFA themselves were the main business partners over-seeing the project - that I communicated directly with, in the development of the content.

#HEReTOCREATE

deliverables:

IFacebook & Twitter content

CLIENT:

Adidas, FIFA, EA

role:

Design & Animation

date:

2018

Alongside the social marketing and live event GFX required, Adidas was also a major partner with the event - leading their own campaign 'Here To Create' that encouraged Facebook & Twitter users to vote for their 'Moment of the Day'.

I was therefore asked to develop further templates which social managers could use to post best gameplay moments, with a strong call to action encouraging users to choose their favourite.