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FIFA E-Sports
deliverables:
Online Promo, Event Video branding
CLIENT:
FIFA, EA, O2
role:
Keying, Editing & Animation
date:
2018
EA's massively successful FIFA game franchise, has an official annual e-sports tournament, hosted at the O2 arena in London, as part of a massively televised and streamed event - which is even featured on Sky television.
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My main responsibility was to develop the video marketing & branding, in lead up to the tournament - as well as the live player stats and match-up screens used in the event itself. The most iconic elements of the GFX was the dynamic lines of light, brought to life from the print branding.
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Areas I was largely involved with as part of the project was being on location for green screen shoots and keying out playing footage, editing, video template creation & compositing. FIFA themselves were the main business partners over-seeing the project - that I communicated directly with, in the development of the content.
#HEReTOCREATE
deliverables:
IFacebook & Twitter content
CLIENT:
Adidas, FIFA, EA
role:
Design & Animation
date:
2018
Alongside the social marketing and live event GFX required, Adidas was also a major partner with the event - leading their own campaign 'Here To Create' that encouraged Facebook & Twitter users to vote for their 'Moment of the Day'.
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I was therefore asked to develop further templates which social managers could use to post best gameplay moments, with a strong call to action encouraging users to choose their favourite.
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