HONDA | dare to be different

deliverables:

Online Social

CLIENT:

W+K

role:

Animation

date:

2019

Social feed concepts for Honda's 'Dare to be different' campaign, to promote their Civic model. Working alongside creative directors at Weiden + Kennedy, my responsibilities were largely animation.

 

The main idea was for the video adverts to feel like they were taking over the traditional feed. A disruptive campaign, seeking to break boundaries and traditional thinking.