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HONDA | dare to be different
deliverables:
Online Social
CLIENT:
W+K
role:
Animation
date:
2019
Social feed concepts for Honda's 'Dare to be different' campaign, to promote their Civic model. Working alongside creative directors at Weiden + Kennedy, my responsibilities were largely animation.
The main idea was for the video adverts to feel like they were taking over the traditional feed. A disruptive campaign, seeking to break boundaries and traditional thinking.
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