live lounge

deliverables:

30" TVC Advert 

CLIENT:

BBC Radio 1

role:

Design & Animation

date:

2014

A fully graphical, 3D TV advert, created for BBC Radio 1's Live Lounge. I was responsible for all elements from design, to animation and compositing. My main inspiration came from the album artwork, which featured a studio light box with the stations logo lit up. For the advert, I felt it would be effective to animate it moving to the music and displaying footage from each of the featured artists live performances.