Today & tommorow

deliverables:

Branding Idents

CLIENT:

Mattel

role:

Design & Animation

date:

2017

Taking inspiration from dynamic TV channel idents, I created branding for Mattel to be used as breakers and titles for the company sizzle. Used to promote franchises and brand licensing opportunities with important industry partners, the sizzle kept a stylised and consistent look - which was changed slightly to fit with each specific property. Covering popular properties such as Barbie, He-Man, Hot Wheels and Bob the Builder.