A fully graphical TV advert, created for Universal Music - for Paul Weller's solo album release 'Modern Classics'.

 

The album artwork only featured a photographic image of Weller, so little to no inspiration for a graphical TV advert was present. The solution I came up with was to use neon lights, in a kaleidoscope type effect, to feature imagery of the artist - in a way that felt dynamic and elegant. The release coincided with father's day, so it was decided that this look would work well for its nostalgic and sophisticated vibe.