PTSN Explainer

deliverables:

90" Explainer Video

CLIENT:

PTSN

role:

Design & Animation

date:

2015

Creative agency PTSN wished to create an explainer video, which would to be used to inform prospective clients of the use and benefits of animated explainer videos in general. I worked on the project alongside other talented illustrators at PTSN, who created the vast library of assets and scenes. I was then responsible for the animation and final compositing.

The main challenge was to make sure the video was both highly informative, as well as easily digestible - in terms of how it communicated information. A more literal approach, following a specific narrative was used - showing drawing up ideas and having meets, in a fun and entertaining to watch animation.