VIVA CREATIVITY

deliverables:

90" Explainer Video

CLIENT:

PTSN

role:

Design & Animation

date:

2015

For the annual brand licensing expo held in Las Vegas, agency PTSN wanted to create a viral video which would grab the vibe and energy present in the city that never sleeps and use it to inspire the creative industry. I was responsible for all areas from writing the script, asset creation and animation - even overseeing the voice-over recording.

I chose to concentrate on an inspirational narrative of taking risks and being brave within creativity. The animation itself was designed to be mainly quite abstract and dynamically transitioning from one imagery to the next.