Animated video created for the mobile and Facebook game Village Life, developed and published by Playdemic. The target audience was young girls, with an emphasis on relationships and family building.

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I researched the game heavily, playing multiple hours to learn of its special features and hooks, as well as capturing specific gameplay footage to best show off its appeal. Discussing directly with the developers themselves the areas they'd most like to emphasise.

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My main role was to create a script & storyboard to communicate the main appeal and features of the game, as well as all animation and editing. Background and character illustrations were provided, but all required a lot of work in terms of rigging and setting up to be used as part of a video.

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The animated videos were posted both on Facebook and as in-game advertisements, becoming a huge success in developing a vast user-base of addicted fans.

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